As Utah Valley University works to enhance its communication and marketing services, two key vacancies have been filled with seasoned professionals who will lead that effort.

Bryant Larsen was named the new associate vice president of strategic communications. Bryant comes to UVU from Intermountain Healthcare, where he was most recently the assistant vice president of marketing and communications. While serving in that role, he was involved in the marketing and communications activities of 24 hospitals, 2,000 employed physicians and advanced practice providers, and nearly 200 clinics. Prior to his most recent role, he was a regional communications director for Intermountain. While in that role, he provided expertise in media relations, community outreach, crisis communications, executive communications, publications management, and employee communications. Bryant also has a master’s degree in journalism from Northwestern University. 

Matt Serrao is the new associate vice president of marketing. Matt joined UVU as senior director of digital marketing, overseeing SEO and web and social strategy. Before working at UVU, he was a digital director overseeing global social strategy and implementing social media initiatives across marketing, communications, public relations, sales, compliance, and data analytics. Matt has over a decade of experience with proven results in digital marketing and communications, working with nonprofits, corporations, startup organizations, and higher education. In addition to his role at UVU, Matt is a board member for the Heart Home Foundation, a 501(c)(3) dedicated to helping families and children who have congenital heart disease. Born and raised in Aiea, Hawaii, Matt received an MBA from Chaminade University in Honolulu, Hawaii.

Please join us in congratulating Bryant and Matt!