On September 12, 2024, UVU hosted a vibrant business conference promoting trade between Utah and Latin American countries. Organized by the Utah Hispanic Chamber of Commerce and the Office for Global Engagement, the event brought together government officials and business leaders from across Latin America to explore opportunities for international collaboration and economic growth.

With around 200 attendees and representatives from Mexico, Costa Rica, Peru, El Salvador, and Guatemala, the event underscored the importance of international partnerships. Speakers highlighted the vast potential for Utah businesses to expand into Latin American markets, with a special focus on industries like technology, mining, and logistics. Catalina Crespo Sancho, Costa Rica’s ambassador to the U.S., and Marcus Borges, a Utah businessman originally from Brazil, emphasized that global collaboration strengthens both regions, benefiting economies without displacing jobs.

Participants heard from key Utah officials, including Ryan Starks, executive director of the Governor's Office of Economic Opportunity, and Senator Luz Escamilla. Both praised Utah’s pro-business environment, educated workforce, and strategic location as critical assets for fostering international trade. Escamilla, originally from Mexico, highlighted the growing contributions of Utah’s Hispanic business community, noting the rapid expansion of Latino-owned businesses, particularly among women. The message was clear: Utah is ready to embrace its role as a central player in global trade.

Representatives from the Latin American nations provided insights into their countries’ economic stability, trade agreements, and investment opportunities. Antonio Cruz, deputy consul at the Mexican Consulate in Salt Lake City, pointed out Mexico's 14 free trade agreements with over 50 countries, while Gaby Morales from the Guatemalan Consulate highlighted the strength of her country’s currency. 

UVU students, local business leaders, and government officials had the chance to network, gaining insights into how Latin American markets can become integral to Utah's expanding global footprint.