New UVU research reveals how gender and generational differences shape what employees value at work—from intrinsic rewards to supervisor encouragement. Learn how organizations can build more equitable, engaging workplaces for all.

A new study done by Angela Jackson, Maureen Snow Andrade, Jonathan H. Westover, and Silvia Clark explores how gender and generation intersect to shape what employees value most at work. Using national survey data, the research offers actionable insights into how organizations can create more equitable and engaging workplaces across diverse employee groups.
Across all generations, male employees reported higher job satisfaction than female employees. However, this gap is significantly smaller among millennials and Gen Z. The study suggests that growing gender equality and changing workplace norms are helping close this divide, especially among younger workers.
This pattern highlights the need for organizations to provide both purpose-driven roles and fair, transparent compensation structures.
Each generation defines satisfaction differently:
Regardless of gender or generation, supervisor encouragement and employee engagement consistently boost job satisfaction. These relational and motivational factors matter as much as tangible rewards, underscoring the importance of supportive leadership and open communication.
The findings call for flexible, inclusive strategies that recognize the evolving values of today’s workforce. Organizations can enhance satisfaction and retention by:
In essence, job satisfaction is no longer defined by one-size-fits-all solutions. Understanding how gender and generational experiences intersect allows employers to create workplaces that are not just equitable — but truly empowering for all.
Full Article
Schill, A., Andrade, M. S., Westover, J. H., & Clark, S. (2025). The intersection of gender and generation. New insights into drivers of job satisfaction. Journal of Business and Management, 30(1), 69–98. https://doi.org/10.1504/JBM.2025.10071627