UVU’s Woodbury School of Business welcomed Casey Brown and Truxton McSpadden, co-founders of Squeegee Boys Detailing, for the Reed and Christine Halladay Lecture Series. The lifelong friends shared their entrepreneurial journey, emphasizing grit, mentorship, and faith as cornerstones of success in business and life.
Casey and Truxton are lifelong friends who first met playing basketball in 4th grade. After graduating from Pleasant Grove High School and serving LDS missions, they each started college in different areas of study. Casey began in construction management while playing basketball at BYU before later switching to business management, and Truxton started on a pre-med track at BYU before transferring to UVU to study business management. Over time, their individual experiences and shared drive led them to team up in 2022 to launch Squeegee Boys Detailing, a growing business serving customers across Utah.
Throughout their lecture, Casey and Truxton shared stories from their journey and what it has been like to build something from the ground up. They described entrepreneurship as both challenging and deeply rewarding, something that stretches you, teaches you, and allows you to create value for others. Truxton shared one lesson that has stuck with him: “Get comfortable with being uncomfortable and you will succeed.”
The two reflected on how their business began. They didn’t start out with a big idea or a lifelong passion for detailing. Instead, they recognized a simple need in the market and believed they could deliver the best possible service. As Truxton explained, “Take something you know people will pay for and go at it.”
One of their favorite stories came from their very first detailing job for a local influencer. With no professional experience, they had to improvise their way through the process using whatever tools and techniques they could manage. The client had no idea it was their first job and loved the result. That experience proved to them that success comes from being scrappy, gritty, and willing to start before things feel perfectly ready. They connected this lesson to advice from one of their mentors, Alex Dunn, President of Vivint and co-founder of Vivint Solar, who said, “Stop waiting and just begin... go sell lemonade.” For Casey and Truxton, that mindset became the heart of their motto, “Start pedaling,” a reminder to take action even when the path ahead is uncertain. Truxton encouraged students to do the same, sharing advice he once received and has since come to believe: “The best thing you can do is try and fail and learn.”
They also emphasized the importance of seeking mentors and learning from those who have already walked the path. Casey encouraged students to meet people from a variety of fields, ask questions, and learn from their experiences before making big decisions.
Branding and visibility were another key focus of their discussion. They explained that most people don’t act the first time they see a company’s name. For Squeegee Boys, that recognition has come through their bold blue trucks, yard signs, social media, door-to-door sales, and word-of-mouth referrals. Along with strong marketing, they’ve built a reputation for quality work, ensuring that every detail job speaks for itself. Their approach centers on consistency and exposure, making sure people see their name often enough and hear it from satisfied customers so that when they do need a detail, Squeegee Boys is the first company that comes to mind.
Both Casey and Truxton spoke about the mindset it takes to endure the ups and downs of running a business. Casey reminded students that “Challenges are inevitable. There are highs and lows, but it is important to stay steady.” Truxton added, “Once you start going, you start noticing your weaknesses and you make those your strengths.” They shared that entrepreneurship is not about quick wins or luck, but about patience and perseverance, quoting a saying that has been a big motivator to them: “Entrepreneurship is not a game of best man wins. It’s a game of last man standing.”
Truxton also talked about leadership and the type of culture he hopes to build, saying that he not only wants his business to succeed, but also wants “the people around me and the people that work for me to be successful as well.” Casey closed by sharing a scripture that has been foundational to his outlook, Jacob 2:18, which teaches to seek God first, then work diligently, and blessings will follow. He shared that he has found real success and fulfillment in relationships, whether with God, family, friends, or through meaningful connections with others, and that taking action is a vital part of that principle. Faith alone is not enough, he said; we must act.
The Woodbury School of Business extends heartfelt thanks to Casey Brown and Truxton McSpadden for sharing their story and insights with UVU students. We wish them continued success with Squeegee Boys Detailing and in all they pursue moving forward.
Want to catch every insight from this year’s Halladay Lecture Series?
Watch Casey and Truxton's full lecture below.
