Fullcast CEO and Co-founder Isaac Westwood offers UVU students honest insights on entrepreneurship, clarity, and growth during UVU’s Halladay Lecture Series.
Isaac’s path to entrepreneurship did not unfold all at once. Instead, it was shaped through years of consistent work, curiosity, and a willingness to step into new roles that challenged him.
Growing up in Provo, Utah, Isaac described himself as a “farm boy at heart.” His early life working on the farm taught him what it means to put in long days and wait patiently for a reward that might be months or years away. He explained that this patience and discipline became one of the most important themes of his entrepreneurial journey.
Isaac graduated from UVSC, now UVU, with a degree in Psychology. He acknowledged that while Psychology may not appear directly connected to entrepreneurship at first glance, it became one of the most valuable foundations of his career. Understanding people, their motivations, and their needs shaped the way he sold, communicated, and led teams. He explained that the skills he learned in his degree were not wasted at all, but rather became strengths he carried into each of the companies he helped build, including Eco Sales and Marketing, PCCare Support, Simplus, and his current company, Fullcast.
Isaac offered students a transparent view of what it truly takes to build something from the ground up.
Isaac began by explaining that entrepreneurship requires sacrifice. There are seasons of uncertainty, long hours, and delayed gratification. He encouraged students to evaluate three essential questions before jumping in.
He noted that many talented people fall short, not because they lack intelligence, but because one of these elements was missing when they needed it most.
“You have to be a little delusional,” he said.
“Burn the ships and commit.”
Isaac explained that successful entrepreneurship begins with understanding where you contribute most effectively. He discovered early in his career that his strongest impact did not always come from holding the title of CEO. Instead, it came from roles where his instincts, creativity, and people skills were put to use.
He shared a memory from his childhood. When his town did not have an indoor soccer league, he organized one himself. He gathered players, found a facility, and within a few months the effort grew into a full league. From this first experience, he learned that he loved building things from the ground up and discovered how much joy he found in creating something that did not exist before.
He also emphasized the importance of surrounding yourself with people who complement your strengths. He spoke warmly about working with his brother Ryan throughout much of his career, describing their partnership as a meaningful balance of different skill sets.
“Lean into what sets you apart,” he told students.
Isaac encouraged students not to wait for the perfect moment or the perfect product before taking action. He explained that early testing, constant learning, and simple prototypes are often what move ideas forward the fastest.
“Test your ideas. Put something in the market. Iterate.”
He also mentioned that AI can be a helpful tool for identifying blind spots or refining ideas. “Just make it exist first. You can make it look good later,” he quoted from Kent Beck.
Isaac explained that clarity is one of the most important responsibilities of a leader. He shared the internal playbook he uses with his teams which outlines:
He then introduced the V2MOM framework used at Fullcast which stands for Vision, Values, Methods, Obstacles, and Measurements. This framework helps ensure that daily tasks align with long term goals.
“Document your strategy, then repeat it,” he said. “People need to hear it many times.”
Isaac encouraged students to remain lifelong learners. He urged them to seek mentors, ask questions, and learn from people who have already walked the path they hope to follow.
“You do not have to go through everything alone,” he said. “The right mentor can save you years of mistakes.”
He emphasized that curiosity is one of the most valuable qualities a leader can develop. Learning does not end at graduation, and growth often comes from being willing to figure things out step by step.
Quoting Charlie Munger, he added, “Those who keep learning in life will keep rising in life.”
Isaac ended by sharing five more bits of advice and lessons he has found to be crucial in the success of his career, offering them as a bit of food for thought to explore on another day:
The Woodbury School of Business extends its appreciation to Isaac Westwood for sharing his experiences and insights with UVU students. His message encouraged everyone in attendance to move forward with intention, embrace the challenges ahead, and keep building even when the path is uncertain.
Want to catch every insight from this year’s Halladay Lecture Series?
Watch Isaac Westwood's full lecture below.
