Networking: Build Connections, Not Just Contacts

Discover effective networking strategies beyond collecting business cards. Learn how to build authentic, long-term connections through events, LinkedIn best practices, and informational interviews. Join the Impact Development & Engagement Network to grow your professional circle today!

   

Networking isn’t about collecting business cards or cold messaging strangers for job leads. The best connections happen before you need something. It should be viewed as a connection, not a one-time transaction. 

What NOT to do: 

  • Don’t start with an ask. (“Hey, can you refer me to a job?”)
  • Don’t spam LinkedIn with connection requests but never engage.
  • Don’t treat people as steppingstones.  

What to do instead: 

Attend recurring events.

One-time networking is fine, but real connections come from showing up consistently. This is how authentic relationships form—by putting in the time and effort to genuinely get to know someone. 

Event opportunity: If you're looking for a great place to start, check out our Impact Development & Engagement Network Event for the Women in Business Impact Lab (WBIL). It’s a chance to meet like-minded professionals and build meaningful connections. 

Use your existing network.

Your best connections might already be in your circle (or one degree away). Instead of cold outreach, ask a mutual contact for a warm introduction—it increases the likelihood of a response. 

If you are new in your career or role, master the art of informational interviews.

 

An informational interview is a learning conversation, not a job request. It’s your chance to:

  • Learn about someone’s career path
  • Gain insights into an industry or role
  • Build a long-term connection (without asking for a favor right away) 

Learn how to leverage LinkedIn:

  • Be intentional with requests: Always include a short note.
  • Personalize messages: If you're reaching out after an event, mention something specific.
  • Follow up:  Relationships don’t grow without effort. A quick message a few weeks later keeps the connection alive. 
     

Networking isn’t about immediate results—it’s about building relationships over time. Be intentional, be engaged, and invest in connections before you need them.