LUXPRO founder Brian Christensen shares lessons on product development, global supply chains, and adopting the entrepreneurial mindset every student needs to succeed during the Reed and Christine Halladay Executive Lecture Series.
In a conversation with Spencer Tall, board member of the Woodbury School of Business (WSB) and managing director at Allegis Capital, Brian Christensen shared insights from a career built on creativity, problem-solving, and hands-on experience in product development and global supply chains.
Brian's entrepreneurial journey began early. At just 16, he ran a dial-up messaging and gaming platform and later launched a graphic design studio in college that worked with Fortune 500 companies. These early experiences helped shape his understanding of branding, user behavior, and the importance of building products that resonate with people.
After earning a degree in international business from George Washington University, Brian moved to Utah, where he identified an opportunity to acquire and grow a small consumer goods division. Over time, he scaled the business into a global supplier with hundreds of products, major retail distribution, and operations across China, New York, Los Angeles, and Utah.
In 2003, Brian founded LUXPRO, combining his interest in the outdoors with emerging LED technology. Today, the company holds more than 30 patents and trademarks, with products sold both nationally and internationally. Throughout the lecture, Brian emphasized a consistent approach: solve real problems, understand how people behave, and build products that create a meaningful connection.
A key theme of Brian's message was action. He encouraged students to move forward with ideas rather than overanalyze them, emphasizing that progress often comes from doing rather than waiting for perfect conditions. This mindset was reflected in his advice to students: "Just do it," regardless of whether the idea feels fully developed.
Brian also walked through the practical realities of building and scaling a product-based business, discussing elements such as quality control, pricing, and distribution. By breaking down these processes, he gave students a clearer understanding of what it takes to move from idea to execution and sustained growth.
He closed with a simple but impactful reminder: "Done is better than perfect," reinforcing that momentum and consistency are often more valuable than perfection.
The Woodbury School of Business thanks Brian Christensen for sharing his experience and perspective with UVU students. His message reinforced the value of creativity, execution, and a willingness to act in building meaningful and successful businesses.
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Watch Brian Christensen's full lecture below.
