Axia Partners CEO Dave Allred Teaches UVU Students About Intentional Living Through “The Freedom Cheat Code”

Axia Partners managing partner and CEO Dave Allred returned to Utah Valley University’s Halladay Lecture Series to share “The Freedom Cheat Code,” his seven principles for intentional decision-making, financial independence, and building a life of purpose.

   

Utah Valley University welcomed Dave Allred, managing partner and CEO of Axia Partners, as a guest speaker for the Reed and Christine Halladay Entrepreneurship Lecture Series on Tuesday, Oct. 20, 2026. 

A grid-style collage with three images of visiting guest speaker Dave Allred standing onstage speaking to an audience of UVU students, faculty, and staff in Vallejo Auditorium during the Reed and Christine Halladay Executive Lecture Series.

An Entrepreneur’s Journey 

Dave Allred shared his personal and professional journey as an entrepreneur, investor, and business leader. Born into poverty and on his own at age 17, he became a millionaire by age 26 during his 15-year leadership career with Vivint and Vivint Solar. He also reflected on his time studying entrepreneurship at UVU and the role education played in helping him build his career. 

Small Decisions, Big Outcomes: Why Intentional Choices Shape Your Future 

A central theme of Dave’s lecture was the importance of decision-making. He encouraged students to be intentional about the choices they make and to focus on quality decisions that align with their long-term goals. He explained that the direction of a person’s life and career is often shaped by the small but consistent decisions they make over time. 

“'Freedom' is the ultimate flex.”

A close-up medium shot of guest speaker Dave Allred's attire, a burgundy red coat with an offwhite colored undershirt, as he speaks onstage in Vallejo Auditorium during the Reed and Christine Halladay Executive Lecture Series.

Seven Principles for Intentional Living 

Dave introduced students to seven principles he calls “The Freedom Cheat Code,” centered on his belief that “freedom is the ultimate flex.” Through these principles, he encouraged students to define what freedom means to them and to create a life that includes financial independence, meaningful relationships, personal purpose, and intentional living. 

  1. "Reset the standard. Be the One." 
  2. "Mindset is everything"
  3. "Get comfortable being uncomfortable."
  4. "Discipline equals freedom." 
  5. "Live by design, not by default."
  6. "Cashflow is king."
  7. "Lead from the heart." 

A grid-style collage with three images taken during Dave Allred’s visit to the Reed and Christine Halladay Executive Lecture Series. From left to right: A student wearing glasses and a brown polo shirt listens to Dave Allred’s lecture; Dave Allred stands onstage speaking to an audience of UVU students while a large presentation screen is positioned behind him; Two women and a child are seated in the front row of Vallejo Auditorium listening to Dave Allred’s lecture.

Building Wealth Through Real Estate: Inside Axia Partners 

Through Axia Partners, Dave applies his experience in fund management, value creation, and investor relations to help others build wealth through real estate. His investments have included multifamily housing, self-storage, retail, office space, short-term rentals, industrial properties, and land development. He has raised more than $50 million and led projects throughout the country.

Practical Habits for Taking Ownership of Your Future 

Dave concluded by giving students practical tasks they can begin doing now to build habits and make decisions that will lead them toward their goals. He encouraged them to take ownership of their futures, develop a clear vision for their lives, and make intentional choices that support that vision. 

Guest speaker Dave Allred poses with UVU students, staff, and faculty in front of a projection screen onstage at Vallejo Auditorium displaying a paragraph of text at the Reed and Christine Halladay Executive Lecture Series.

The Woodbury School of Business thanks Dave Allred for sharing his experience and insight with UVU students. His message reinforced the importance of purposeful decision-making, financial freedom, and creating a life guided by individual values and goals. 

Want to catch every insight from this year’s Halladay Lecture Series?

LEARN MORE ABOUT ALL FALL 2026 HALLADAY LECTURE SERIES SPEAKERS HERE.

Watch Dave Allred's full lecture below. 

 
 
 

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