LoanPro Co-Founder and Author Lloyd Roberts on Finding Fulfillment in Gratitude, Growth, and Giving

During the Reed and Christine Halladay Lecture Series, Lloyd Roberts shared a series of inspiring lessons on overcoming adversity using his uniquely optimized formula for success known as “G Cubed".

   

Utah Valley University welcomed Lloyd Roberts, co-founder of LoanPro and Become More, as a guest speaker for the Reed and Christine Halladay Executive Lecture Series. 

A grid-style collage with three images. From left to right: Lloyd Roberts stands onstage wearing a light blue button down dress shirt while holding a small remote and speaking to the audience, seated off-screen; A group of students wearing casual dress applaud and cheer for Lloyd Roberts following his lecture; Lloyd Roberts smiles and offers the audience a thumbs up during the Reed and Christine Halladay Executive Lecture Series.

Known as "The Fulfillment Architect," Roberts shared a personal and practical perspective on finding meaning, overcoming adversity, and building a fulfilling life. 

From Adversity to Agency: Choosing Who You Become 

Roberts began by reflecting on the struggles he faced early in life and how those experiences shaped his understanding of fulfillment. He compared his circumstances with what an ideal upbringing might look like, emphasizing that everyone faces challenges and that people can choose what they become despite their circumstances. He encouraged students not to define themselves by a victim mindset, but to recognize the choices they still have in shaping their lives. 

Success Is Not Enough: Searching for Deeper Meaning 

A major focus of the lecture was the importance of meaning. Roberts explained that success in business and life is not simply about achieving goals or accumulating wealth, but also about understanding why those achievements matter. He shared how his own experiences helped him discover a deeper sense of purpose and encouraged students to consider what gives their lives meaning. 

In the background of the photo, Lloyd Roberts delivers his lecture while standing onstage in front of two large projection screens, hanging from the ceiling on both sides of the stage. In the foreground of the photo, an audience of students is seated in Vallejo Auditorium listening to Roberts’ lecture during the Reed and Christine Halladay Executive Lecture Series hosted at Utah Valley University’s Orem campus.

“The G Cubed Formula”: Gratitude, Growth, and Giving 

Roberts introduced students to his G Cubed Formula for fulfillment, which centers on three principles: gratitude, growth, and giving. He explained that these elements work together to create a more fulfilling life. Gratitude helps individuals recognize what they already have, growth encourages them to continue developing, and giving allows them to create value beyond themselves. 

Building LoanPro and Become More with Purpose-Driven Principles

Through his work with LoanPro and Become More, Roberts has applied these principles in both business and service. He shared how his mission extends beyond building successful companies to helping others experience greater fulfillment and reducing poverty through Become More's village adoption program in rural Cambodia.

Lloyd Roberts poses with UVU students, staff, and faculty in front of a projection screen onstage at Vallejo Auditorium displaying the text, “The Fulfillment Formula | Gratitude x Growth x Giving” at the Reed and Christine Halladay Executive Lecture Series.

The Woodbury School of Business thanks Lloyd Roberts for sharing his experience and perspective with UVU students. His message reinforced that fulfillment is not simply a result of success, but something built through gratitude, personal growth, and a willingness to give back. 

Want to catch every insight from this year’s Halladay Lecture Series?

LEARN MORE ABOUT ALL FALL 2026 HALLADAY LECTURE SERIES SPEAKERS HERE.

Watch Lloyd Roberts' full lecture below.

 
 
 

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