Redline Design CEO Ryan Howard on Business Growth and AI Innovation

Ryan Howard shares insights on how he leverages artificial intelligence and strategic adaptability to drive business growth and optimization during the Reed and Christine Halladay Executive Lecture Series.

   

UVU welcomed Ryan Howard, digital marketing strategist, entrepreneur, and owner of Redline Designs, as a guest speaker for the Reed and Christine Halladay Executive Lecture Series on Thursday, March 26, 2026. 

Ryan Howard delivers his lecture onstage during the Reed and Christine Halladay Executive Lecture Series.

From Small-Town Beginnings to Automotive Industry Leadership 

Ryan shared insights from his experience working across automotive, marketing, and operations, highlighting how businesses can grow through strategy, adaptability, and effective use of technology. 

He currently serves as general manager for Automotive Addiction, Autostrada, and Carbon Club, and works as internet director at Tim Dahle Nissan Southtowne. His background spans sales leadership, finance, digital strategy, and team development, giving him a full-stack perspective on how businesses operate and scale. 

Three scenes from the Reed and Christine Halladay Executive Lecture Series at UVU displayed in a grid-style collage. From left to right: A student speaks into a microphone during the Q&A session following Ryan Howard’s lecture; Ryan Howard stands onstage beside a podium, speaking to the audience seated in front of him in Vallejo Auditorium; A student listens to Ryan Howard’s lecture attentively.

Leveraging Artificial Intelligence for Business Optimization 

Ryan began by reflecting on his upbringing in a small town in Idaho and his early decision to leave college after one year due to rising costs. That decision led him into the automotive sales industry, where he quickly identified a gap in digital marketing expertise within dealerships. Recognizing this opportunity, Ryan began developing his skills in digital strategy and eventually launched Redline Design, focusing on building and scaling high-performing campaigns. 

A major focus of Ryan’s lecture was optimization, particularly through the use of artificial intelligence. He explained how AI has become an essential tool in his business, allowing him to “buy back time” by automating repetitive tasks and increasing efficiency. By leveraging AI, Ryan demonstrated how professionals can focus more on high-value work while technology handles time-consuming processes. 

An audience of students raise their hands while listening to Ryan Howard's lecture during the Reed and Christine Halladay Executive Lecture Series.

Strategic Adaptability and Continuous Improvement in Modern Business 

Ryan shared practical examples of how he uses AI in his workflow, including building a functional website in a matter of minutes with the help of AI tools. He emphasized that while AI is powerful, its effectiveness depends on how it is used, encouraging students to develop strong prompting skills to get the most value from these technologies. 

Throughout the lecture, Ryan reinforced the importance of recognizing opportunities, adapting to industry changes, and continuously improving systems and processes. His message highlighted that success in modern business often comes from combining technical tools with strategic thinking. 

Guest speaker Ryan Howard poses in a group photo with faculty, staff, and students on stage at Vallejo Auditorium during the Reed and Christine Halladay Executive Lecture Series at Utah Valley University.

The Woodbury School of Business thanks Ryan Howard for sharing his experience and perspective with UVU students. His message reinforced the value of adaptability, efficiency, and leveraging emerging technology to build and grow successful businesses. 

Want to catch every insight from this year’s Halladay Lecture Series?

LEARN MORE ABOUT ALL SPRING 2026 HALLADAY LECTURE SERIES SPEAKERS HERE.

Watch Ryan Howard's full lecture below.