Derek Maxfield

Derek Maxfield, a software developer by training, founded Younique in 2012 as the first direct sales company to operate exclusively through the use of social media.

About Derek

Derek and his sister, Co-founder and Chief Visionary Officer Melanie Huscroft, founded Younique in September 2012. The pair envisioned a mission-first company designed to support The Younique Foundation, which brings healing and hope to survivors of childhood sexual abuse.

After 12 years of developing software for top players in the direct sales industry, Derek sought to capitalize on the untapped potential he saw to improve the direct selling business model. Derek’s passion is providing a simplified digital experience in a traditional sales environment. With Younique, this is achieved by social selling and virtual parties instead of traditional home parties. He loves creating simple but powerful mobile technology, empowering Younique Presenters to run an entire business anytime, anywhere, from the convenience of a mobile device.

Derek emphasizes the corporate motto is to “Keep it simple, keep it special.” This means choosing technology because it’s powerful in achieving the Younique Presenters’ goals, not just because it is popular. The roles Derek treasures most in life are those of husband and father of five. His faith and his family come first in his life.