MBA | Marketing Management Concentration 

UVU’s MBA program with a focus on marketing management readies students to take on leadership positions in the field of marketing. The program provides hands-on experience, employs state-of-the-art technology, and is guided by seasoned faculty. Upon completion, graduates will possess the ability to analyze intricate issues and arrive at informed decisions based on data. They will be well-prepared for:

Marketing Strategy

Craft a compelling brand story, target the right audience, and engage them through multi-channel campaigns to drive sales and build loyalty. 

Marketing Research & Analysis

Discover insights, make data-driven decisions and gain a competitive edge with powerful marketing research and analytics tools.

Brand, Product, & Services Management

Strategically create and maintain a strong brand image, developing and promoting successful products, and delivering exceptional customer experiences.

Marketing Channels & Communications

Various ways businesses reach and engage their target audience, such as email, social media, advertising, and public relations.


"As a marketing manager, you're working with a team that is working on creative works. You're working with a team that is more on the analytical side of things, with a strategy team. You're the face of the company, and you're working with awesome people."



Program Types

Full-Time MBA

  • 1 year to finish 
  • Trip included for international consulting course 
  • In-person 
  • GMAT / GRE optional

Professional MBA

  • 1-2 years to finish 
  • Trip included for international consulting course 
  • Flexible in-person 
  • GMAT / GRE optional

Online Engaged MBA

  • 1-2 years to finish
  • Trip included for international consulting course 
  • Felxible online engaged courses 
  • GMAT / GRE optional

Important Dates

Based on when you wish to attend, submit your online application by one of the deadlines listed below. Please note, applications cannot be submitted after the final deadline date. It is always best to apply early. 


  • Application Opens: August 1st

  • Priority Deadline: March 1st
  • International Deadline: May 1st

  • Domestic Final Deadline: July 15th


  • Application Opens: April 1st

  • Priority Deadline: October 1st

  • Final Deadline: November 15th

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