Only donations of long-term appreciated stock offer donors a significant tax benefit.
In addition to the charitable deduction, donors avoid the potential of a taxable event
if the sale of the stock is followed by the donation of cash.
If the stock has appreciated, meaning the basis is less than the current FMV, the
donor deducts the FMV as a charitable contribution. If the stock has depreciated,
meaning the Basis is greater than the current FMV, the donor deducts the FMV as a
charitable contribution. Basically, with long-term capital assets, the donor gets
to deduct the FMV of the stock. In addition to the charitable deduction, the donor
does not have to recognize any gains (triggering a taxable event) on the transfer
of the stock.
For example, John bought 100 shares of XYZ Corporation in March for $1,000.00 ($10
per share). Three years later, John donated the shares to the UVU Foundation. At the
time of the donation, the shares were worth $9 per share. UVU Foundation receives
a benefit of $900, but John only can claim a charitable donation of $900. If the shares
increased in price to $11 per share, UVU Foundation would receive a benefit of $1,100,
and John can claim a charitable donation of $1,100. If John had sold the stock and
donated the cash, he would need to recognize the $100 loss or gain and report it on
his tax return.