Eye tracking allows understanding of exactly what a viewer sees, how long they view an object, and what attracts their eye next...
Learn MoreUsing commercially available software that has previously been calibrated, we can assess two modes of viewer engagement or if the viewer is actually bored with the marketing stimulus (or making them drowsy)...
Learn MoreSweat gland activity in human skin is very reflective of the intensity of one’s emotional arousal, be it joy, fear, or dislike...
Learn MoreBased on the pioneering work of Paul Eckman, we have the capability of reading even the smallest changes in facial expressions that have been shown to telegraph unconsciously what a subject is really thinking...
Learn MoreOftentimes client solutions use two or more technologies in conjunction with one another...
Learn MoreOur purpose is to help you understand, predict, and influence shopper behavior. We test web usability, shopper experience, package design, and innovation development. Through the use of neuromarketing research tools, we help you enhance and improve the customer experience by eliminating unnecessary and unattractive elements that distract viewers from your website, package, or advertisement.
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801.863.6886
801.863.6886