COVID-19 Modified Operations

The SMARTLab will be operating remotely for the duration of the COVID-19 emergency. Please feel free to contact us at smartlab@uvu.edu.

 

For more information, visit the Return to Campus website.

neuromarket research

   Why do neuromarketing research? 

  • Achieve your marketing goals by discovering your customers’ non-conscious responses.
  • Improve your business by making changes based on qualitative data.
  • Increase revenue by creating material in response to captured human behavior.  
  • Enable future decisions to be made with accurate information discovered on buyers. 

 

 

 

 

Explore Our Work

person looking at cereal

Product Design Study

The client wished to understand packaging design including what aspects are eye appealing and what packages are preferred. Management is evaluating what, if any, changes increased the effectiveness of the product packaging...

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eeg

Web Design UX Study

CenturyLink wanted to see how they could best improve their B2B website. The SMARTLab conducted an eye-tracking and electroencephalography (EEG) study with participants viewing and interacting with the website. The study was conducted using IT professionals as subjects...

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Technologies Utilized

eye tracking image

Eye Tracking

Eye tracking allows understanding of exactly what a viewer sees, how long they view an object, and what attracts their eye next...

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image of eeg device

Electroencephalography (EEG)

Using commercially available software that has previously been calibrated, we can assess two modes of viewer engagement or if the viewer is actually bored with the marketing stimulus (or making them drowsy)...

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hand sensors

Galvanic Skin Response (GSR)

Sweat gland activity in human skin is very reflective of the intensity of one’s emotional arousal, be it joy, fear, or dislike...

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facial recognition

Facial Coding

Based on the pioneering work of Paul Eckman, we have the capability of reading even the smallest changes in facial expressions that have been shown to telegraph unconsciously what a subject is really thinking...

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multiple technologies

Combined Technology

Oftentimes client solutions use two or more technologies in conjunction with one another...

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Participate with Us Today!

Our purpose is to help you understand, predict, and influence shopper behavior. We test web usability, shopper experience, package design, and innovation development. Through the use of neuromarketing research tools, we help you enhance and improve the customer experience by eliminating unnecessary and unattractive elements that distract viewers from your website, package, or advertisement.

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Awards

Chamber of Commerce

2016

best in state medal

2017

best in state medal

2018

best in state medal

2019

Dale Jolley

adjolley@uvu.edu

801.863.6886

Portrait of Dale Jolley

Dale Jolley

adjolley@uvu.edu

801.863.6886

Portrait of Dale Jolley

See how we can help your business.

Contact Us