The client wished to understand packaging design including what aspects are eye appealing and what packages are preferred. Management is evaluating what, if any, changes increased the effectiveness of the product packaging...
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CenturyLink wanted to see how they could best improve their B2B website. The SMARTLab conducted an eye-tracking and electroencephalography (EEG) study with participants viewing and interacting with the website. The study was conducted using IT professionals as subjects...
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Eye tracking allows understanding of exactly what a viewer sees, how long they view an object, and what attracts their eye next...
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Using commercially available software that has previously been calibrated, we can assess two modes of viewer engagement or if the viewer is actually bored with the marketing stimulus (or making them drowsy)...
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Sweat gland activity in human skin is very reflective of the intensity of one’s emotional arousal, be it joy, fear, or dislike...
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Based on the pioneering work of Paul Eckman, we have the capability of reading even the smallest changes in facial expressions that have been shown to telegraph unconsciously what a subject is really thinking...
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Oftentimes client solutions use two or more technologies in conjunction with one another...
Learn MoreOur purpose is to help you understand, predict, and influence shopper behavior. We test web usability, shopper experience, package design, and innovation development. Through the use of neuromarketing research tools, we help you enhance and improve the customer experience by eliminating unnecessary and unattractive elements that distract viewers from your website, package, or advertisement.
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801.863.6886
801.863.6886
