Subtleties are the difference between winning or losing a customerHere is an example of what marketers of a diaper product believed was good positioning of the baby model. However, after running the test most potential customers completely missed the diaper because their eyes were on the baby. A simple repositioning made all the difference. |
 Before an eye tracker scan  After an eye tracker scan |
“The UVU SMARTLab is our secret weapon when it comes to achieving our tourism revenue goals”
Jay Kinghorn, Communications and Digital Strategy Director
“We will never do another marketing campaign without utilizing the UVU SMARTLab”
Vicki Varela, Utah Office of Tourism, Managing Director
“Your efforts were a big hit both within our office and throughout the industry”
Andy Adelman, Business Intelligence and Research Analyst, Utah Office of Tourism, Film & Global Branding
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