OUR BUSINESS


We utilize biometric technology in our marketing research to reveal

the subconscious factors that influence consumer behavior.

 

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Subtleties are the difference between winning or losing a customer

Here is an example of what marketers of a diaper product believed was good positioning of the baby model. However, after running the test most potential customers completely missed the diaper because their eyes were on the baby. A simple repositioning made all the difference.

baby example

Before an eye tracker scan

baby example

After an eye tracker scan

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Testimonials

“The UVU SMARTLab is our secret weapon when it comes to achieving our tourism revenue goals”

Jay Kinghorn, Communications and Digital Strategy Director

“We will never do another marketing campaign without utilizing the UVU SMARTLab”

Vicki Varela, Utah Office of Tourism, Managing Director

“Your efforts were a big hit both within our office and throughout the industry”

Andy Adelman, Business Intelligence and Research Analyst, Utah Office of Tourism, Film & Global Branding

Client Success

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AWARDS

Best in state
Best in state
Best in state
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