Goal of Our Research

Improving the overall customer experience of products and services – your experiences – is the SMARTLab vision. Our services provide feedback for companies that, when applied, will also increase value that you as a customer can experience. Neuromarketing research techniques are another way to solve inconsistencies and problems today. Our lab uses these techniques to improve customer perceived.


This form is meant to gather contact information of those willing to participate in studies at the Sales Marketing Applied Research Test Laboratory. The technologies we use are electroencephalography, eye tracking, galvanic skin response, and facial coding. All are non-invasive and tests will not be administered without proper consent.

See how we can help your business.

Contact Us