CASE STUDY INSTRUCTIONS

To prepare for the " Marketing Challenge case study, high school students should take the following steps:

1. Research Ari Bicycles and their competitors:https://aribikes.com/
   
   Begin by conducting thorough research on Ari Bicycles, its history, offerings, and target audience. Compare our case sponsor to its competitors, to understand its unique selling points and any potential areas of improvement.
2. Understand the target audience: Based on the case study information, focus on the ideal customer profile.
3. Brainstorm marketing strategies: Develop innovative marketing ideas and tactics that effectively highlight the unique features of Fezzari Bicyclesexperience and distinguish it from Competitors.Consider using a mix of traditional and digital marketing channels, including social media, email, and local advertising.
4. Create a comprehensive marketing plan: Develop a detailed marketing plan that outlines your proposed strategies and tactics, including objectives, target audience, messaging, channels, and budget. Be sure to address how your plan differentiates Fezzari Bicycles from competitors and appeals to the target demographic.
5. Prepare a compelling 7-10 minute presentation: Design a professional and engaging presentation that effectively communicates your marketing plan and its key components. Practice delivering your presentation, focusing on clarity, persuasiveness, and enthusiasm.
6. Rehearse and refine: Review your marketing plan and presentation with peers, teachers, or mentors, and gather feedback on areas for improvement. Revise and refine your plan and presentation as needed to ensure it is compelling, creative, and feasible.

Download the case study here. 

Hosted by Dr. Kimberli Lawson ([email protected])

Individual Competition.

NOTICE: THIS HAS CHANGED FROM HARD-COPY RESUMES ONLY--NOW YOU MUST EMAIL YOUR RESUME TO [email protected] BY 11:59 P.M. ON APRIL 11, 2024.

Email Your Resume for a Chance to Win!

All students are eligible and invited to enter the Resume Competition in addition to any other competition(s). Resumes should be targeted to the following position at Ari, one of our event sponsors. Evaluate their list of responsibilities and qualifications, and target your resume toward those requirements. Show that your current skills and abilities align with the open position. Resumes will be judged on both design and content. Judges’ decisions are final.

Judging Criteria

Resumes will be judged on the following criteria.

• Targets the specific job posting from Ari in the language of the resume
• Adheres to a one-page limit
• Uses strong verbs in bullet points describing current or previous achievements/responsibilities/skills
• Contains an Education section (describing course work, year in school, etc.), an Experience section (containing employment, leadership, or other skill-based experience), and may contain other optional sections
• Uses personalized letterhead
• Uses document design techniques such as bolding, white space, indentation, italics, etc. to enhance readability and scannability

NOTE: To protect student privacy, please do NOT include your real phone number, address, or email on your resume. Instead, put false or “placeholder” information in the resume. Keep your real name, but other personal contact information should be false. Resumes that make it to the quarter final, semifinal, and final will all be publicly posted during the competition.

Prizes will be awarded for each round. Larger prizes will be awarded to the top three winners.

Download the job description and additional details here.

Hosted by Professor Joshua Hawkes ([email protected])      

Individual Competition

Your job is to pitch yourself in a professional but memorable way within 60 seconds. This year, our corporate sponsor is Fezzari (now Ari, see https://aribikes.com). Tailor your resume and pitch for a Customer Service Representative position at Ari. Evaluate their list of duties, responsibilities, skills, and qualifications, and target your elevator/personal pitch towards some of their requirements. You want to show that your current skills and abilities align with the open position.  All contestants who enter the elevator pitch are also participating in the interview competition. You will begin your interview with your elevator pitch.

Hosted by Professor Joshua Hawkes ([email protected])  

Individual Competition

Your task is to present yourself in a professional way during a 5-minute personal job interview. This year, our corporate sponsor is Fezzari (now Ari, see https://aribikes.com). Your interview will be based on the resume and elevator pitch you tailored for the Customer Service Representative position at Ari. Evaluate their list of duties, responsibilities, skills, and qualifications, and be prepared to answer interview questions with related experience. You want to show that your current skills and abilities align with the open position.   All contestants who enter the interview competition are required to participate in the elevator pitch competition as well. are also participating in the interview competition. You will begin your interview with your elevator pitch.

For Competition Only!  

Not Intended as an Offer of Employment! 

Student Instructions: 

Prepare for a mock job interview for the position indicated below. At the beginning of the interview, all candidates will be asked, “Tell me about yourself.” To which they should prepare a 2-minute timed Elevator Pitch introducing themselves to the interviewer.  

The Elevator Pitch will be judged separately from the rest of the interview and should demonstrate your personal brand, articulate relevant skills, and touch on your motivation for the position.  

Once the Elevator Pitch is concluded, the Interview portion will begin, and the “candidate” will be asked a series of 6-7 competency-based questions related to the position itself. Candidates are encouraged to use the STAR Method in their answers and to draw on their own personal experience. If students lack direct experience with the question asked, they may substitute an answer as if a “what if” scenario instead. The entire interview, including the Elevator Pitch and Questions will last approximately 10 minutes. Good Luck! 

Customer Success Specialist 

Ari Bikes is currently seeking an experienced Customer Success Specialist who can build and maintain strong client relationships while operating in a nimble, fast-moving environment. The ideal candidate will be able to represent our vision to help customers be in the moment by providing a highly customized experience, one rider at a time. An ability to professionally communicate, resolve inquiries in a timely manner, be the voice of the customer, and mitigate technical requests are critical to success. 

RESPONSIBILITIES: 

• Be passionate for and create exceptional customer experiences.
• Demonstrate a love of bicycles and have an interest in all types of cycling.
• Determine customer needs and wants and provide appropriate product recommendations.
• Assist with order placement and support.
• Must have good communication skills and be comfortable with all types of communication platforms (social media, text, email, phone, in-person).
• Must be self-motivated, easy to work with, willing to learn, and get along well with others.

QUALIFICATIONS: 

• 1+ years customer support experience is preferred.
• Excellent verbal and written communication skills.
• Must be a quick learner.
• Computer skills and technical proficiency.
• Conflict management skills.
• Experience in bike industry.

Hosted by Dr. Yunmei Kuang ([email protected])

Team or Individual Competition. Prepare in advance. 

We are excited to announce a t-shirt design competition promoting our Alan Hall Marketing and Sales Invitational! We are looking for creative and unique designs that capture the essence of the UVU values as well as the event itself. The winners will be announced during the UVU Marketing Invitational.

Submission Guidelines:

Theme: The theme of the t-shirt design competition should be promoting the Alan Hall Marketing and Sales Invitational event.

Eligibility: The competition is open to all high school students who register for the invitational.

Deadline:The deadline for submissions is 11:59 p.m., April 10, 2024.

Submission:

All submissions should be digital and sent through the following Google Form: https://forms.gle/NcGSiHh9Cg1HDckm6. Please fill out the form with your name, school name, email address, and the t-shirt design file.

Design Guidelines:

1. Inclusion of the UVU Monogram : All designs must incorporate the official UVU monogram. This includes the official UVU logo and not merely the text. Participants should adhere to the following:
   • Integrity of the Monogram: The monogram's original design must remain unchanged. Please refer to the UVU style guidefor official colors, logos, fonts, etc., to ensure compliance (https://www.uvu.edu/marketing/docs/uvu brand guide-v10.0.6.pdf).
   • Placement and Visibility: The monogram may be positioned anywhere on the t-shirt but must be surrounded by sufficient clear space. This is to ensure the monogram stands out prominently and is easily recognizable.
2. Incorporation of  “Alan Hall”: While you have creative flexibility in other design aspects, the inclusion of the text "Alan Hall" is a mandatory element as an homage to the generous donor behind this invitational.
3. Promotion of the Invitational Event: The design should serve as a visual invitation to the event and capture the event’s essence as a dynamic and engaging experience for high school marketing students at the UVU campus. Your design should ideally:
   • Highlight the Experience: Illustrate the unique opportunity for participants to gain valuable marketing and presentation skills in a hands-on, field day setting.
   • Emphasize Competition: Reflect the competitive aspect of the event, showcasing it as a platform for students to test their marketing acumen against their peers from top local high schools and win scholarship money and lots of cool prizes.
   • Educational Opportunities: Incorporate elements that represent learning opportunities about UVU's marketing and other business programs, as well as insights into careers in marketing.
   • Color Limitation: To maintain visual coherence and printing feasibility, designs must use no more than four colors. This restriction encourages creativity within a defined palette, ensuring designs are both striking and practical to reproduce.
4. Submission Format and Size: The t-shirt design should be 8.5 x 11 inches in size, aligning with standard print dimensions for ease of evaluation and display. Acceptable file formats for submission are .jpeg or .png, chosen for their wide compatibility and quality retention.

Judging Criteria:

The t-shirt designs will be judged based on creativity, originality, relevance to the theme, and overall appeal. All submissions will be displayed on the day of the Invitational where UVU faculty, staff, and event participants will vote for the winning designs.

Prizes:

1. Scholarship: Winners of the competition will be honored with scholarships to support their educational pursuits at UVU, with one recipient for each prize level:
   • Please notethat in order to claim their scholarship prizes, winners will be required to sign a Creative Works License and Model Release (the 'License'), granting UVU certain rights to use and distribute the winning designs. This step ensures that all parties understand and agree to the terms under which the creative works will be utilized.
2. Design Highlight: The winning designs will have a chance to be printed on t-shirts and given out to all the participants at the next year’s event.
   • Please note that the selected designs may undergo modifications to align with UVU's branding and production requirements. These adjustments will be made by our design team to ensure consistency with UVU's standards and the overall aesthetic of the event's merchandise. Participants should note that these modifications will be final, and there will be no notification regarding the changes made.

We are looking forward to seeing your designs and showcasing the winners during the UVU Marketing Invitational!

[email protected]
[email protected]

Teams of 4 to 6 students.

This is a creative group project. This will take 1 hour from start to finish. 

Each group will be assigned a different product category. Your task as a group is to think of a new product and build a prototype for that new product that will meet a specific need for a market segment within an industry which will be assigned to you. You will then need to develop a creative pitch to sell this new product you have built. 

1. Think of a good product that fits a consumer need in your assigned industry.
2. Build your product prototype as best you can as a group using the materials provided. (Play-Doh)
3. You will now play the role of an ad agency. Develop a creative script for an ad to pitch this product to the target audience. You will act this out live in front of the judges and the other groups. Some ideas for the pitch are:
   1. Straight delivery (pretend you are talking into the camera)
   2. Creative advertisement
   3. Infomercial
   4. Home Shopping network presentation
   5. Interview
   6. Product demonstration
   7. Sales pitch

Feel free to use your imagination and come up with new ways to pitch this product. 

Hosted by Dr Diego Alvarado Karste and Dr Swapnil Saravade

[email protected]

[email protected]

Teams of 1 to 5 students.

Details of this competition will be presented at 9:30 AM on the day of the competition, after the opening ceremony. Essentially, this competition will be a content creation challenge where individuals or teams will have to create a fun and engaging social media video post to promote the case sponsor, https://aribikes.com/ and post their video on TikTok, Instagram or a similar digital media platform.

Hosted by Joshua Hawkes ([email protected])

Individual Competition.

During the conference, students will have time to take a tour of the following stations:

• The Green House - A student-run marketing agency housed in the WSB
• SMARTLab - UVU's world-class on-campus neuromarketing lab (we read brainwaves)
• Women in Business Impact Lab
• Woodbury School of Business Advisors - how to get a degree in business
• Building/Campus Tour - see our beautiful new Keller Business Building
• T-shirt voting
• Professional Sales Program - Why sales might be the career for you
• Entrepreneurship Institute

At each station participants will get their scavenger hunt card validated. There will be a $10 FatCats gift card for everyone who completes the scavenger hunt.