Working with Marketing

The Melisa Nellesen Center for Autism and the School of Education have one embedded-dedicated marketing manager. The marketing manager for the Autism Center and the School of Education is Katie Hunter.

In order for MarCom to most effectively work, please submit a required project request form for all projects. The information you supply will allow MarCom to better ensure your project aligns with UVU's goals,  and provide the tools you'll need to succeed.

In the chart below, you will find examples of creative assets MarCom provides. Don't see something you need? Reach out. MarCom wants to help.

For general questions, please email your embedded marketing manager. Your marketing manager will respond within 1-2 business days.

Examples of Creative Assets

Posters
Hallway banners
Photography
Flyers
Pull-up banners
Videography
Hand flyers
Digital signage
Wayfinding
Brochures
Social media
Lawn signs
Swag
Website
Tech Editing

Marketing Timeline

Most marketing collateral requires collaboration with various entities on campus, including the PR team, editors, graphic designers, photographers, videographers, web developers, brand managers, etc. In order to successfully create and design strategies and materials on deadline, please reference the timelines of advance notice below before scheduling your projects. 

Asset* When to Schedule
Posters (11x17) & flyers 1-3 months' notice
Brochures 6-12 months' notice
Digital assets
(digital signage, social, other)
3 months' notice
Wayfinding, lawn signs 3 months' notice
Clothing or swag 3-6 months' notice
Photography 1-2 months' notice
Videography
(depends on scope or size of project)
2-12 months' notice
Website - page redesign  6-12 weeks' notice
Advertising/Marketing When to Schedule
Conferences/Events 12-18 months' notice
Annual Events 12-18 months' notice
Enrollment & Recruiting Events 12-18 months' notice
Social Media Posts
(Not associated with events)
1-2 months' notice

*Assets needed for advertising, events, or promotions may require 6-12 months' notice.

Marketing/Advertising Process

Step 1

Please submit your request through University Marketing’s project request form. If you need help with website edits, please use the "Submit a Ticket" or "Submit a Project" buttons found under Website Updates & Audit in the Additional Resources section found below. 

You will receive a response within 1-2 business days of submitting your project.

Step 2

Your marketing manager will schedule a kickoff meeting to discuss your project needs. Together, you will fill out the following form:

Work on the project will not begin until steps 1 and 2 have been completed in full. 

Your project manager will determine if there is an exception for scheduling a project-kickoff meeting. 

Step 3

Project work will begin. Please note that you will receive three edits to deliverables. If additional edits are needed, a new project delivery date may be assigned.

Step 4

Project assets will be delivered in their requested form. You will be required to sign off on all delivered assets. Please note that all delivered assets must abide by UVU branding

Additional Resources

 

UVU's Error-Free Campus 

At Utah Valley University we strive for exceptional results in all we do. We are especially careful to spell names correctly, use accurate grammar and terminology, and consider how best to communicate with various audiences.

The work we produce reflects on our colleagues and the entire university — therefore, we do not accept mediocrity and continually strive for excellence.

All community-facing materials must be approved by an individual on your area’s editorial board. Please note we do not need to review internal documents such as syllabi. Please reach out to an editorial board member for questions regarding the types of materials that need review.

Melisa Nellesen Center for Autism Editorial Board

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School of Education Editorial Board

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Purchasing
 All purchases must be approved by your department chair, dean, or director. All purchases will be paid for using the department’s P-card, index, banner number, or through any payment form approved by UVU Procurement.  

 

Swag

All swag items must be approved by UVU’s Trademarks and Licensing department (Trademarks@uvu.edu) before being purchased.
MarCom can provide design mockups for most SWAG items; however, your area is responsible for using the approved trademark-licensed vendor list to find vendors and/or you submitting your requisitions through UVU Marketplace.

How to Create a Draft Requisition for Product Bids

 

Website Updates & Audit 

The web governance model at UVU consists of the University Communications Committee (UCC) managing the process with the help of the action-oriented Strategic Web Action Team (SWAT), and directing the efforts of the IT based Web Development Services (WDS) department and the Marketing department (together they form the Web Team).  All these efforts are done to assist and support the Web Community on campus which consists of all the individuals in departments, approximately 400, across campus who are responsible to maintain their part of the UVU website.  This Web Community enables the website's success and impact. The individual editors control the content for which they have expertise.

SITE RESPONSIBILITIES 

The following individuals are responsible for the management of their area's or department's websites. 

URI Department Site Owner Site Manager Contributors
https://www.uvu.edu/education School of Education Katie Hunter Wendy Oldroyd  Cindy Wilkinson
https://www.uvu.edu/med School of Education Debora Escalante Debora Escalante Debora Escalante,
LynnEl Springer
https://www.uvu.edu/education/specialed Special Education Bryan Waite Bryan Waite Wendy Oldroyd,
Cindy Wilkinson
https://www.uvu.edu/education/secondary Secondary Education Bryan Waite Bryan Waite Wendy Oldroyd,
Cindy Wilkinson
https://www.uvu.edu/education/elementary Elementary Education Elaine Tuft Elaine Tuft Wendy Oldroyd, 
Connie Wright
https://www.uvu.edu/education/creative-learning/ School of Education Katie Hunter Krista Ruggles Suzy Cox, 
Krista Ruggles
http://www.shapeutah.org Shape Utah Shaunna McGhie Shaunna McGhie Mike Bird,
Shaunna McGhie
https://www.uvu.edu/autism Academic Affairs Jane Carlson Jane Carlson Laurie Bowen,
Katie Hunter
https://www.uvu.edu/k16 K-16 Alliance Stan Harward  Stan Harward  Cindy Wilkinson

 

SITE OWNERSHIP ROLES 

Administrative Owners Usually a Dean, Vice President, or Associate Vice President, who oversees a division of the UVU web site.
Web Stewards Appointed by Administrative Owners as a divisional "point person" for all web issues. Responsible for content and coordination. The Web Steward is not a technical role, but coordinates with Site Owners, Site Managers, and Content Contributors. Web Stewards sit on SWAT to help oversee the strategic direction of the web at UVU.
Site Owners Responsible for a department/program website. Site Owners appoint the Site Manager and Content Contributors for their site. Site Owners work with their division's Web Steward for content coordination.
Site Managers Site Managers work on their department/program website under the Site Owner's direction. They coordinate with Web Development Services and Marketing on web issues. The Site Manager is a semi-technical role.
Content Contributors  Work on their department/program website to contribute and maintain content. They are the experts for the content on their department/program website, and along with the Site Manager, work in OU Campus to keep their site up-to-date and accurate.

 

UPDATING CONTENT 

Site Owners, Managers, and Contributors can all update content on the website. ALL content should be reviewed by a member of UVU's Editorial Board (See UVU's Error-Free Campus for more information) prior to going live. 

For more extensive projects, please submit a support ticket or project ticket (see below). Our dedicated web developer will help you with your requests.

 

Web Community Resources

Web support for the Melisa Nellesen Center for Autism and School of Education is available. You will need to complete and submit a web ticket in order to help you make requested changes. 

  • A support ticket should be submitted for simple tasks, such as:
    • Content help
    • Broken links
    • OU Campus access or questions
    • Logging in to OU Campus
    • Form requests
    • Broken page or layout

 Submit a Ticket 

  • Submit a project for more complex tasks such as: 
    • A new website
    • A site redesign
    • New site functionality
    • A complex form that requires routing and/or signatures

Submit a Project

 

HOW TO FILL OUT THE SUPPORT TICKET AND PROJECT REQUEST FORMS

You will be prompted to fill out information in the three areas listed below. Follow the instructions below to complete the form. 

Prompt 1: Do You know which department you are requesting help from?  Select Yes 

Prompt 2: Department you are requesting service form: Type Web Development Services

Prompt 3: Please provide any other information that will help us serve you better:
* Additional contact information(mobile number, office ext, email address).
* A location where service/help is needed.
*Please provide the web address you would like to edit. If the page does not exist, please note you need to create a new landing page. 
*Attach any supplemental information you may find helpful. 

Click submit after you have completed all three prompts. 

You will receive an email from WDS Support Tickets notifying you that they have received your request. You will also be given a case number to track your ticket. 

 
OTHER RESOURCES

Annual Website Audit Instructions 

Web Standards