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The Woodbury School of Business MBA program offers a Marketing Graduate Certificate thatteaches conceptual frameworks and analytical tools for marketing decision-making from a cross-functional and strategic orientation. Focuses on understanding user needs, forecasting andplanning, solution design, managing adoption, and communicating value. Utilizes research tools,such as survey design, experimentation, interviewing, and analytics to collect and analyze data.Focuses on the practice of advanced marketing management topics including brand management,product management, product development, services marketing, pricing and conjoint analysis.Integrates forecasting including diffusion models and other tactics, resource allocation, andmanaging profit and loss statements. Also integrates marketing communication and distributionconcepts and frameworks from digital marketing and ecommerce.
Total Program Credits: 12
Matriculation Requirements: | |||
Application for admission:
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Discipline Core Requirements: | 12 Credits | ||
MKTG 6600 | Marketing Strategy | 3 | |
MKTG 6620 | Marketing Research and Analytics | 3 | |
MKTG 6640 | Brand, Product, and Services Management | 3 | |
MKTG 6660 | Marketing Channels and Communications | 3 |
Graduation Requirements:
This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.
Semester 1 | Course Title | Credit Hours |
MKTG 6600 | Marketing Strategy | 3 |
Semester total: | 3 | |
Semester 2 | Course Title | Credit Hours |
MKTG 6620 | Marketing Research and Analytics | 3 |
MKTG 6640 | Brand, Product, and Services Management | 3 |
Semester total: | 6 | |
Semester 3 | Course Title | Credit Hours |
MKTG 6660 | Marketing Channels and Communications | 3 |
Semester total: | 3 | |
Degree total: | 12 |
The Master of Business Administration Graduate Program is in the Woodbury School of Business. To find the most up-to-date information, including Program Learning Outcomes for the Master of Business Administration Graduate Program, visit their website.