The Digital Marketing major at UVU offers an analytical, applied, engaged-learning approach to digital marketing. Students learn a balance of marketing strategy, content creation, graphic design, and website/social media analytics for marketing campaigns. The digital marketing major offers an expanding menu of beginning and advanced courses that allow students to use their digital marketing skills for live engaged-learning clients.

Total Program Credits: 120

Matriculation Requirements:
Students will be limited to 9 hours of upper-division credit until matriculation is completed. Students must complete the following courses in order to matriculate: ACC 2110 Principles of Accounting I, ECON 2010 Principles of Economics I SS, MyEducator or IM 2010 Business Computer Proficiency or IM 2600 Spreadsheet Applications, MKTG 220G Written Business Communication GI WE, MKTG 2390 Professional Business Presntations, MGMT 2340 Business Statistics I, MGMT 2400 Data Analytics for Business Students cannot take the following courses until they have matriculated: FIN 3100 Principles of Finance, MGMT 3450 Operations Management, MKTG 4150 Digital Marketing Capstone, MGMT 4860 Business Strategy Formulation and Implementation
General Education Requirements:			35 Credits
	ENGL 1010	Introduction to Academic Writing CC	3
or	ENGH 1005	Literacies and Composition Across Context CC (5)
	ENGL 2010	Intermediate Academic Writing CC	3
Complete one of the following:			3
	MATH 1050	College Algebra QL (4)
	MATH 1055	College Algebra with Preliminaries QL (5)
	MATH 1090	College Algebra for Business QL (3)
	An Advanced Placement (AP) Mathematics Test with a score of 3 or higher
Complete one of the following:			3
	HIST 2700	US History to 1877 AS (3)
and	HIST 2710	US History since 1877 AS (3)
	HIST 1700	American Civilization AS (3)
	HIST 1740	US Economic History AS (3)
	POLS 1000	American Heritage SS (3)
	POLS 1100	American National Government AS (3)
Complete the following:
	PHIL 2050	Ethics and Values IH	3
	HLTH 1100	Personal Health and Wellness TE (2)
or	EXSC 1097	Fitness for Life TE	2
Distribution Courses:
	ECON 2010	Principles of Economics I SS (fulfills Social/Behavioral Science credit)	3
	Biology		3
	Physical Science		3
	Additional Biology or Physical Science		3
	Humanities		3
	Fine Arts		3
Discipline Core Requirements:			55 Credits
Business Foundation Courses:
	ACC 2110	Principles of Accounting I	3
	My Educator2
or	IM 2010	Business Computer Proficiency (3)
or	IM 2600	Spreadsheet Applications  (3)
Complete the following:
	MKTG 220G	Written Business Communication GI WE (Complete with B- grade or higher)	3
	MGMT 2340	Business Statistics I	3
	MGMT 2400	Data Analytics for Business	3
	MKTG 2390	Professional Business Presentations	3
Business Core Courses:
	FIN 3100	Principles of Finance 1	3
	MKTG 3600	Principles of Marketing	3
	MGMT 3000	Organizational Behavior WE	3
	MGMT 3450	Operations Management 1	3
	MGMT 4860	Business Strategy Formulation and Implementation 1	3
	ENTR 493R	Entrepreneurship Lecture Series	1
or	MGMT 495R	Executive Lecture Series (1)
Digital Marketing Core:
	MKTG 1890	Introduction to Careers in Business	1
	MKTG 3890	Business Career Preparation	2
	MKTG 3300	Marketing Analytics	3
	MKTG 3660	Digital Marketing	3
	MKTG 3170	Digital Advertising	3
	MKTG 3680	Marketing with Social Media	3
	MKTG 3690	Digital Marketing Analytics	3
	MKTG 4150	Digital Marketing Capstone1	3
	MKTG 483R	Digital Marketing Internship (1-3 credits)	3
Elective Requirements:			30 Credits
Marketing Electives: Select from approved list; see advisors (15 credits needed)			15
General Electives: Any course numbered 1000 or higher. (15 credits needed)			15
Notes: Cannot be taken until student is matriculated. Students are required to complete My Educator, IM 2010, or IM 2600 with a grade of B- or higher.

Graduation Requirements:

1. Completion of a minimum of 120 semester credits required in the BS degree; at least 40 credit hours must be upper-division courses.
2. Overall grade point average 2.0 or above with a minimum of 2.5 GPA in all Woodbury School of Business courses. No grade lower than a "C-" in core and specialization courses.
3. Residency hours: Minimum of 30 credit hours of business courses through course attendance at UVU, with at least 10 hours earned in the last 45 hours.
4. Completion of GE and specified departmental requirements. Students are responsible for completing all prerequisite courses.
5. Successful completion of at least one Global/Intercultural course.

NOTE: Students will be limited to 9 hours of upper-division credit until MATRICULATION is completed.