Please visit the catalog archive for details about 2022-23 degrees and programs.

 
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Marketing, Minor

  • Requirements
  • Graduation Plan
  • Department
  • Program Details

Requirements

The Marketing Department offers students three different tracks in the marketing minor, each providing a theoretical and in-depth professional preparation in the field. The first is the Marketing Management track, which provides a broad base of experiential classes and the most flexibility in scheduling for employed students. The second is the Digital Marketing track, which provides courses in internet marketing, social media, and web analytics. The newest track is Professional Selling, which prepares students for a career in sales with courses in personal selling, sales management, and sales analytics. Whichever track is chosen, a professional internship is highly encouraged.

Total Program Credits: 18

Discipline Core Requirements: 18 Credits
  MGMT 2400 Data Analytics for Business 3
  MKTG 3600 Principles of Marketing 3
  MKTG 4600 Customer Experience 3
  MKTG 3650 Professional Selling 3
  MKTG 3660 Digital Marketing 3
  MKTG 3700 Fundamentals of Product Management 3

Graduation Plan

This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track. 

Semester 1 Course Title Credit Hours
Major Courses and Generals  
  Semester total: 0
Semester 2 Course Title Credit Hours
Major Courses and Generals  
  Semester total: 0
Semester 3 Course Title Credit Hours
MKTG 2400 Data Analytics for Business 3
  Semester total: 3
Semester 4 Course Title Credit Hours
MGMT 3600 Principles of Marketing 3
  Semester total: 3
Semester 5 Course Title Credit Hours
MKTG 3650 Professional Selling 3
  Semester total: 3
Semester 6 Course Title Credit Hours
MKTG 4600 Customer Experience 3
  Semester total: 3
Semester 7 Course Title Credit Hours
MKTG 3660 Digital Marketing 3
  Semester total: 3
Semester 8 Course Title Credit Hours
MKTG 3700 Fundamentals of Product Management 3
  Semester total: 3
  Degree total: 18

Department

Business Marketing

The Business Marketing department is in the Woodbury School of Business. To find the most up-to-date information, including Program Learning Outcomes for degree programs offered by the Business Marketing department, visit their website.

Business Marketing department

Program Details

Program Learning Outcomes
  1. Analyze quantitatively and qualitatively market conditions for insights that inform marketing strategy, campaigns, and plans.
  2. Develop an effective marketing plans that accounts for customer differences and preferences, competition, and the impact of other relevant market factors.
  3. Improve a customer solution through the effective use of product management best practices.
  4. Recommend digital marketing campaign improvements in the areas of digital advertising and social media.
  5. Demonstrate an effective sales approach using customer-centric sales principles.
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