Page PDF

Marketing, Minor

Requirements

The Marketing Department offers students three different tracks in the marketing minor, each providing a theoretical and in-depth professional preparation in the field. The first is the Marketing Management track, which provides a broad base of experiential classes and the most flexibility in scheduling for employed students. The second is the Digital Marketing track, which provides courses in internet marketing, social media, and web analytics. The newest track is Professional Selling, which prepares students for a career in sales with courses in personal selling, sales management, and sales analytics. Whichever track is chosen, a professional internship is highly encouraged.

Total Program Credits: 18

Discipline Core Requirements: 18 Credits
  MGMT 2400 Introduction to Data Analytics for Business Professionals 3
  MKTG 3600 Principles of Marketing 3
  MKTG 3650 Professional Selling 3
  MKTG 3660 Digital Marketing 3
  MKTG 3700 Fundamentals of Product Management 3
  MKTG 4600 Customer Experience 3

Graduation Plan

This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track

Milestone courses (pre-requisites for a course in one of the subsequent semesters) are marked in red and italicized.

Semester 1 Course Title Credit Hours
  Major Courses and Generals  
  Semester total: 0
Semester 2 Course Title Credit Hours
  Major Courses and Generals  
  Semester total: 0
Semester 3 Course Title Credit Hours
MKTG 3600 Principles of Marketing 3
  Semester total: 3
Semester 4 Course Title Credit Hours
MGMT 2400 Intro to Data Analytics 3
  Semester total: 3
Semester 5 Course Title Credit Hours
MKTG 3650 Professional Selling 3
  Semester total: 3
Semester 6 Course Title Credit Hours
MKTG 4600 Customer Experience 3
  Semester total: 3
Semester 7 Course Title Credit Hours
MKTG 3660 Digital Marketing 3
  Semester total: 3
Semester 8 Course Title Credit Hours
MKTG 3700 Fundamentals of Product Management 3
  Semester total: 3
  Degree total: 18

Department

Business Marketing

The Business Marketing department is in the Woodbury School of Business. To find the most up-to-date information from the Business Marketing department, visit their website.

Business Marketing department