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Public Relations and Strategic Communication, B.A.

Requirements

The BA/BS/Minor will give students the opportunity to earn a full major/minor in the field of public relations and strategic communication. This degree prepares students with the necessary skills to communicate (a) visually, (b) orally, and through the (c) written word in traditional and digital mediums, as demanded by the ever-changing nature of strategic communication and public relations.

Total Program Credits: 120

General Education Requirements: 36 Credits
  ENGL 1010 Introduction to Academic Writing         3
or ENGH 1005 Literacies and Composition Across Contexts (5)          
  ENGL 2010 Intermediate Writing/Academic Writing and Research 3
  STAT 1040 Introduction to Statistics 3
or STAT 1045 Introduction to Statistics with Algebra (5)  
Complete one of the following: 3
  HIST 1700 American Civilization (3)  
  HIST 2700 US History to 1877 (3)  
and HIST 2710 US History since 1877 (3)  
  HIST 1740 US Economic History (3)  
  POLS 1000 American Heritage (3)  
  POLS 1100 American National Government (3)  
Complete the following:  
  PHIL 2050 Ethics and Values 3
  HLTH 1100 Personal Health and Wellness (2)  
or PES 1097 Fitness for Life 2
Distribution Courses:  
  Biology 3
  Physical Science 3
  Additional Biology or Physical Science 3
  Humanities (Any Foreign Language 202G/2020 course) 4
  Fine Arts 3
  Behavioral/Social Science 3
Discipline Core Requirements: 18  Credits
  COMM 2300 Introduction to Public Relations and Strategic Communication 3
  COMM 3020 Communication Research Methods WE 3
  COMM 3050 Theories of Communication and Culture WE 3
  COMM 3520 Public Relations and Strategic Communication Case Studies 3
  COMM 3530 Public Relations and Strategic Communication Writing 3
  COMM 4850 Public Relations and Strategic Communication Campaigns 3
Elective Requirements:  64 Credits
  Complete 18 credits within the Communication Major, 9 must be at the 3000-4000 level 18
  Complete 12 credits from one foreign language to include the 1010, 1020, and 2010 levels. 12
  Any courses numbered 1000 or higher, specific upper-division credits may be needed to fulfill the university's upper-division requirement, completion of one G/I course is required. 36

 Graduation Requirements:

  1. Completion of a minimum of 120 or more semester credits.
  2. Overall grade point average of 2.0 (C) or above (departments may require a higher GPA).
  3. Residency hours: minimum of 30 credit hours through course attendance at UVU, with at least 10 hours earned in the last 45 hours.
  4. Completion of GE and specified departmental requirements.
  5. Completion of 16 credit hours of course work from one language to include the 1010, 1020, 2010, and 202G/2020 levels or transferred equivalents.
  6. Completion of COMM courses with a C- or higher.
  7. Successful completion of at least one Global/Intercultural course.

Graduation Plan

This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track. (Note: This graduation plan has not been updated, please contact the department for the most updated plan.)

Milestone courses (pre-requisites for a course in one of the subsequent semesters) are marked in red and Italicized.

Semester 1 Course Title Credit Hours
ENGL 1010 Introduction to Academic Writing 3
Elective (MAT 1010 recommended here if needed) 3
PE 1097 Fitness for Life 2
Fine Arts Distribution 3
Elective   3
  Semester Total 14
Semester 2 Course Title Credit Hours
Social/Behavioral Science Distribution    3
ENGL 2010 Intermediate Writing/Academic Writing and Research  3
STAT 1040 Introduction to Statistics 3
Biology Distribution 3
Language 1   4
  Semester Total 16
Semester 3 Course Title Credit Hours
COMM 2300 Introduction to Public Relations and Strategic Communication 3
PHIL 2050 Ethics and Values 3
Elective   3
Language 2   4
Elective   2
  Semester total: 15
Semester 4 Course Title Credit Hours
COMM Elective   3
Physical Science Distribution 3
Elective   3
American Institutions 3
Language 3   4
  Semester total: 16
Notes: 
Semester 5 Course Title Credit Hours
COMM 3020 Communication Research Methods WE 3
COMM Elective   3
COMM Elective   3
Foreign Language 202G   4
Elective   3
  Semester total: 16
Notes:  
Semester 6 Course Title Credit Hours
COMM 3050 Theories of Communication and Culture WE 3
COMM 3530 Public Relations and Strategic Communication Writing 3
COMM Upper Division Elective   3
Elective   4
Elective   3
  Semester total: 16
Notes:  
Semester 7 Course Title Credit Hours
COMM 3520 Public Relations and Strategic Communication Case Studies 3
COMM Upper Division Elective   3
Additional Biology and Physical Science   3
Elective   3
Elective   3
  Semester total: 15
Semester 8 Course Title Credit Hours
COMM 4850 Public Relations and Strategic Communication Campaigns 3
COMM Upper Division Elective   3
Elective   3
Elective   3
  Semester total: 12
  Degree total: 120

Department

Communication

The Communication department is in the College of Humanities and Social Sciences. To find the most up-to-date information from the Communication department, visit their website.

Communication department